A dress designed (and worn) by Sarah Jessica Parker and sold at Steve & Barry’s for $8.98.
Steve & Barry’s, for the uninitiated, is to fashion what Tower once was to music. Steve & Barry’s is manna, a store that sells stylish celebrity-branded clothes at prices that are absurdly inexpensive, lower than those at Old Navy, H & M or Forever 21, undercutting even Wal-Mart by as much as half.
At its 264 barnlike stores in malls across the country, including the perpetually mobbed one at the Manhattan Mall in Midtown, Steve & Barry’s offers an assortment of flowery sundresses designed by Sarah Jessica Parker ($8.98), heart-printed hoodies by the Nickelodeon alumna Amanda Bynes ($8.98) and basketball shoes by the New York Knicks point guard Stephon Marbury ($8.98). Lines at the registers are often 20 deep.
The question on everyone’s lips: How do they make a decent dress or a jacket, with sleeves, or a pair of functioning shoes for $8.98?
The answer is complicated, but for those who can remember what it was like to wile away an evening browsing the exhilaratingly chaotic downtown Tower store, its coming transformation into a temple of cheap denim short-shorts, cargo pants and walls of novelty T-shirts makes some sort of sense in the arc of cultural evolution.
Fashion, as it has become more accessible to a generation that is obsessed with the mass emulation of celebrity style, has surpassed music (and the increasingly archaic concept of the record store) as the retail touchstone of youth. And cheap fashion has become infinitely more respectable, even cool, given the current economic climate.
“It seems like there is some justice in that, doesn’t it?” said Ms. Parker, who last week attended a movie premiere wearing a bitty blue sundress with a print of hothouse foliage, $8.98, from Bitten, her year-old Steve & Barry’s collection. “For a lot of people — young women, middle-age women, regular women — there is this idea about wanting fashion in an affordable way. They are living in a less rarefied world.”
The significance of planning a store on Broadway — by the time it opens this fall, it will be around the 300th Steve & Barry’s in the country and the largest in New York — is not lost on Steve Shore and Barry Prevor, childhood friends from Long Island who founded the company in 1985.
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